A bit close to nature

I had the opportunity to work with a great team at Adam & Eve on this project. The brief was to create the image using AI, starting from a very low-resolution mock-up provided by the creative team.

From there, I took the concept back into AI to rebuild and upscale the entire image. Additional cans were also rendered with varied reflections to better showcase the texture and finish of the product. I also spent time adding realistic condensation to the cans, as well as refining the surrounding fur texture to ensure it felt detailed and believable at a high resolution.

One of the more interesting challenges was prompting AI to recreate convincing detail and realism, especially when working around the material the can was sitting in. The results were surprisingly strong, and after bringing the image into Photoshop for colour grading and final refinements, it all came together looking pretty “clean” (sorry, couldn’t resist the pun).