Worldwide influencer cats

I had the chance to work with AMV on a major campaign that started with a simple idea: bring together a group of influencer cats for a photoshoot. Logistically, it quickly became clear that getting cats from all over the world into one studio wasn’t realistic.

Instead, the team at AMV saw an opportunity to explore AI and fully create the cats digitally, using real references within the workflow to generate images of them all together. As AI was still in its infancy at the time, the process required a lot of hands-on work replacing heads, adding tails, refining fur and eyes, and carefully matching the colours and imperfections of the real influencer cats.

We also faced the challenge of upscaling the final images for out-of-home use. The assets needed to be large enough to wrap a bus, which required additional detail work to maintain quality at scale.

There were many moving parts in bringing this project to life, and it was a true collaborative effort with a range of creative specialists and AI experts helping us get it over the line.