Peroni

I had the pleasure of working with the team at McCann on a campaign for Birra Peroni. What began as a straightforward photoshoot evolved significantly in post-production, the original background looked nothing like the final imagery. A substantial amount of work went into transforming it into something far more cinematic.

We also shot a 2025 Ferrari F1 car on the day, but in the end, I replaced it with a 2026 CGI model. Integrating the new car into the photography required a great deal of detailed compositing and refinement to make it feel seamless and believable.

The colour grade was carefully crafted to complement the Trevi Fountain, as the final piece was designed to be displayed alongside it, as seen on the billboard. It was especially rewarding to spot the campaign out in the wild during my commute into London.